上一篇我們提到: 網(wǎng)站優(yōu)化就是對網(wǎng)頁(yè)的程序、內容、版塊、布局進(jìn)行優(yōu)化調整,使之適合搜索引擎檢索,滿(mǎn)足搜索引擎排名的指標,從而提高搜索引擎檢索的排名和搜索引擎營(yíng)銷(xiāo)的有效性。影響力。網(wǎng)站優(yōu)化除了網(wǎng)站安全維護和內容更新,還要掌握很多技巧和思路。成都網(wǎng)站優(yōu)化公司如何優(yōu)化一個(gè)網(wǎng)站? 網(wǎng)站優(yōu)化注意事項1.日常網(wǎng)站外鏈建設2.統計工具分
接下來(lái)我們進(jìn)入今天的正文:在SEO中,最重要的第一個(gè)關(guān)鍵點(diǎn)是meta tag,就是告訴搜索引擎和社交網(wǎng)站,你的博客或網(wǎng)站的主題是什么,作者是誰(shuí),你分享的縮略圖是什么.和其他我們認為理所當然的信息。畢竟這些搜索引擎和社交網(wǎng)站的人工智能還是分不清你的網(wǎng)站和我的網(wǎng)站的重點(diǎn),所以我們還得靠這些meta或者結構化的材料itemprop來(lái)告訴他們。 本文主要介紹如何正確設置分享到google plus和facebook的文章的標題、縮略圖和摘要。因為有了這些正確的設置,分享到社交網(wǎng)站時(shí),莫名其妙的縮略圖就不會(huì )跳出來(lái)了。同時(shí),在谷歌搜索時(shí),也會(huì )顯示作者的頭像和姓名。這些都是吸引更多用戶(hù)瀏覽的好方法。 這是添加在我的網(wǎng)站標題中的meta標簽:
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< meta name = "author" content = "作者名稱(chēng)" >
< meta name = "copyright" content = "版權所有人名稱(chēng)" >
< link rel = "author" href = "google plus 個(gè)人頁(yè)網(wǎng)址/posts" >
< link rel = "publisher" href = "google plus 個(gè)人頁(yè)網(wǎng)址" >
< meta name = "description" content = "網(wǎng)頁(yè)描述" >
< meta itemprop = "name" content = "網(wǎng)站名稱(chēng)或標題" >
< meta itemprop = "image" content = "要顯示的縮圖網(wǎng)址" >
< meta itemprop = "description" content = "網(wǎng)頁(yè)描述" >
< meta property = "og:title" content = "網(wǎng)站名稱(chēng)或標題" >
< meta property = "og:url" content = "網(wǎng)址" >
< meta property = "og:image" content = "要顯示的縮圖網(wǎng)址" >
< meta property = "og:description" content = "網(wǎng)頁(yè)描述" >
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其中以下這三行,是寫(xiě)給搜尋引擎看的(特別是google ),當中最重要的,就是rel="author"這一句,有寫(xiě)這一段,接下來(lái)我們就可以去去google plus進(jìn)行互相認證的作業(yè)(也就是要讓google plus確認這個(gè)網(wǎng)頁(yè)的作者是你)
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< link rel = "author" href = "google plus 個(gè)人頁(yè)網(wǎng)址/posts" >
< link rel = "publisher" href = "google plus 個(gè)人頁(yè)網(wǎng)址" >
< meta name = "description" content = "網(wǎng)頁(yè)描述" >
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而認證的過(guò),可以點(diǎn)選google結構化資料測試工具連結,進(jìn)行相關(guān)的認證作業(yè),認證的過(guò)程其實(shí)也很簡(jiǎn)單,就是進(jìn)入google plus的個(gè)人頁(yè)面,點(diǎn)選「帳戶(hù)」,點(diǎn)選「編輯個(gè)人資料」,接著(zhù)將「連結」里頭的「作品刊載于」,新增目前的網(wǎng)站,接著(zhù)google plus就會(huì )去查詢(xún)你的網(wǎng)站是否有放上rel="author",如果有,就完成啰!
而這三行是寫(xiě)給google plus 看的,分享到google plus 上頭,就會(huì )正確顯示
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< meta itemprop = "name" content = "網(wǎng)站名稱(chēng)或標題" >
< meta itemprop = "image" content = "要顯示的縮圖網(wǎng)址" >
< meta itemprop = "description" content = "網(wǎng)頁(yè)描述" >
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而這四行是寫(xiě)給facebook看的,分享到facebook上頭,就會(huì )正確顯示,如果發(fā)現都已經(jīng)照著(zhù)設定了,分享時(shí)仍有問(wèn)題,可以點(diǎn)選Facebook Debugger進(jìn)行查詢(xún)和重新設定,完成后再次分享應該就不會(huì )有問(wèn)題啰!
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< meta property = "og:title" content = "網(wǎng)站名稱(chēng)或標題" >
< meta property = "og:url" content = "網(wǎng)址" >
< meta property = "og:image" content = "要顯示的縮圖網(wǎng)址" >
< meta property = "og:description" content = "網(wǎng)頁(yè)描述" >
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當然meta 標簽絕對不止這一些,因為除了facebook 和google plus,還有一個(gè)世界前三大的社群平臺twitter,以下列出在這些平臺上完整的meta 標簽語(yǔ)法,如果有需要也可以都加進(jìn)自己的網(wǎng)站喔!
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<!-- Update your html tag to include the itemscope and itemtype attributes. -->
< html itemscope itemtype = "http://schema.org/Article" >
<!-- Place this data between the <head> tags of your website -->
< title >Page Title. Maximum length 60-70 characters</ title >
< meta name = "description" content = "Page description. No longer than 155 characters." />
<!-- Google Authorship and Publisher Markup -->
< link rel = "author" href = " https://plus.google.com/[Google+_Profile]/posts" />
< link rel = "publisher" href=” https://plus.google.com/[Google+_Page_Profile]"/>
<!-- Schema.org markup for Google+ -->
< meta itemprop = "name" content = "The Name or Title Here" >
< meta itemprop = "description" content = "This is the page description" >
< meta itemprop = "image" content = " http://www.example.com/image.jpg" >
<!-- Twitter Card data -->
< meta name = "twitter:card" content = "summary_large_image" >
< meta name = "twitter:site" content = "@publisher_handle" >
< meta name = "twitter:title" content = "Page Title" >
< meta name = "twitter:description" content = "Page description less than 200 characters" >
< meta name = "twitter:creator" content = "@author_handle" >
<!-- Twitter summary card with large image must be at least 280x150px -->
< meta name = "twitter:image:src" content = " http://www.example.com/image.html" >
<!-- Open Graph data -->
< meta property = "og:title" content = "Title Here" />
< meta property = "og:type" content = "article" />
< meta property = "og:url" content = " http://www.example.com/" />
< meta property = "og:image" content = " http://example.com/image.jpg" />
< meta property = "og:description" content = "Description Here" />
< meta property = "og:site_name" content = "Site Name, i.e. Moz" />
< meta property = "article:published_time" content = "2013-09-17T05:59:00+01:00" />
< meta property = "article:modified_time" content = "2013-09-16T19:08:47+01:00" />
< meta property = "article:section" content = "Article Section" />
< meta property = "article:tag" content = "Article Tag" />
< meta property = "fb:admins" content = "Facebook numberic ID" />
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